Steve prefontaine biography nike shirts
Steve prefontaine biography nike shirts
Steve prefontaine record times...
Steve Prefontaine: The Athlete Who Became the Face of Nike in the 70s
Few names are as influential in sports marketing as Steve Prefontaine. This legendary American runner, nicknamed "Pre," was not only an exceptional athlete but also a pioneer who revolutionized how brands associate with athletes.
An Unmatched Talent
Born in 1951 in Coos Bay, Oregon, Prefontaine fell in love with athletics early.
His talent was evident, quickly making him one of the most dominant long-distance runners in NCAA history.
Known for his speed, endurance, and rebellious spirit, Prefontaine preferred an instinctive and aggressive running style, making him an idol for many young people.
Historic Contract
In 1973, Prefontaine signed with Nike, becoming the first track athlete to have a sponsorship deal with a sports footwear brand.
This marked the beginning of brands investing in individual athletes.
In Eugene, during the American Olympic trials, athletes could receive Nike shoes and a